Independent software vendors (ISVs) build solutions that are designed to help businesses maximize their potential, from streamlining daily operations to delivering the best user experience (UX) possible. The seamless integration of payments acceptance and processing technology delivers a complete and
comprehensive experience to software users, removing the burden of managing payments outside of existing systems.
The integrated payments partner an ISV chooses will have a real-life impact on the businesses using their software. After all, clients will pay the fees associated with accepting card payments and require assistance when they have questions.
How can ISVs ensure that an integrated payments partner is invested in their clients’ success? Look for a partner that offers three building blocks of a great UX: transparent pricing, concierge-level support, and flexible technology.
Building Block #1: Transparent Payments Pricing
Accepting payments comes at a price. An integrated payments partner should empower software clients with clear, easy-to-understand pricing so they can anticipate the costs associated with their payment programs.
Businesses also don’t like to be surprised by unexpected costs, so ask potential integrated payments partners how they handle rate increases as software clients will absorb future changes to their pricing schedules.
Building Block #2: Hands-On Service and Support
The companies you sell to are laser-focused on growing their businesses, not managing the ins-and-outs of payments.
When questions arise, software users need access to a dedicated team of experts that can assist immediately. The right integrated payments partner will offer dedicated, hands-on assistance to guide them from initial account onboarding to continuing support throughout the life of the relationship.
Building Block #3. Accept Payments Any Way Customers Choose to Pay
Customers can pay in more ways than ever before, from app-based ecommerce purchases to in-person payments made with digital wallets. An integrated payments partner should provide a wide variety of options that can be customized for the unique needs of each business.
Online payment capabilities should include online invoicing, hosted payment pages, recurring billing, virtual terminal, and integration to ecommerce shopping carts.
If clients accept in-person payments as well, look for an integrated payments partner that can provide payment terminals and physical hardware to meet their needs. This can include everything from EMV readers for chip cards to near field communication (NFC) for accepting in-person payments from mobile devices.